Serena Foods Incorporation – Privacy Policy
Serena Foods Incorporation (“Serena Foods” or “the Company”) is committed to respecting your privacy.
This Privacy Policy explains how our website operates and how we handle personally identifiable information (“personal data”).
By using our website, you agree to Serena Foods’ collection and use of your information in accordance with this Privacy Policy.
※ Please note: This Privacy Policy applies only to online services. Personal data that is incorrect or falsified is not protected under this statement.
Definition of Personal Data
Personal data refers to information that can identify you or be used to identify you, and is submitted to or collected by the Serena Foods website. This includes but is not limited to: name, gender, date of birth, email, ID/passport number, address, phone number, account and password information, physical characteristics, medical information, marital status, family, education, occupation, financial status, and social activities.
Personal Data Collected by Serena Foods Online
(1) Customer Service Inquiries：
When you submit feedback or inquiries through our online customer service system, we may request personal data such as your name, email address, and phone number to provide appropriate assistance.
(2) General Browsing：
To analyze website traffic and understand how users navigate the Serena Foods site, our server automatically records information such as your device’s IP address, browsing time, browser type, and click behavior.
How Personal Data Is Used
Personal data collected by Serena Foods is used for business-related purposes, including but not limited to event participation, prize drawings, prize delivery, identity verification, communication, and providing services or information related to Serena Foods, its affiliates, or partner vendors.
Data may also be used for:
• customer management and service
• consumer protection
• business and technical information
• IT and database management
• information services
• information security management
• surveys, statistics, and research analysis
• consultation and advisory services
• fundraising (including charity fundraising)
• online shopping and e-commerce
• accounting and related services
• other operations in line with our business registration or organizational bylaws
Personal Data Collected by Serena Foods Online
(1) Customer Service Inquiries
When you submit feedback or inquiries through our online customer service system, we may request personal data such as your name, email address, and phone number to provide appropriate assistance.
(2) General Browsing
To analyze website traffic and understand how users navigate the Serena Foods site, our server automatically records information such as your device’s IP address, browsing time, browser type, and click behavior.
How Personal Data Is Used
Personal data collected by Serena Foods is used for business-related purposes, including but not limited to event participation, prize drawings, prize delivery, identity verification, communication, and providing services or information related to Serena Foods, its affiliates, or partner vendors.
Data may also be used for:
• customer management and service
• consumer protection
• business and technical information
• IT and database management
• information services
• information security management
• surveys, statistics, and research analysis
• consultation and advisory services
• fundraising (including charity fundraising)
• online shopping and e-commerce
• accounting and related services
• other operations in line with our business registration or organizational bylaws
Serena Foods may also convert personal data into anonymized aggregated information to improve website design, product development, research activities, and operational functions.
We may share your personal data with Serena Foods affiliates, agents, or business partners under confidentiality obligations and only for the purposes listed above.
Confidentiality of Collected Personal Data
Serena Foods strictly protects your personal data and will not disclose, sell, exchange, or transfer non-public information to third parties unless:
(1) We have obtained your prior consent;
(2) Disclosure is required by law;
(3) You violate the website terms or engage in illegal activities, and sharing information is necessary to prevent harm to your life, body, freedom, or property, or to protect the rights of others.
Retention Period
Serena Foods retains personal data only for the period necessary to fulfill the purpose for which it was collected, and in accordance with legal retention requirements.
Updates to This Privacy Policy
Serena Foods reserves the right to revise this Privacy Policy at any time without prior notice. Updated versions will be posted on this website.
We recommend reviewing this page regularly to stay informed about any changes.
If you have any questions regarding this Privacy Policy, please contact us.